- Sophie and the B&C team
OPEN THURSDAY - SUNDAY
9 AM UNTIL SOLD OUT
cakes in very small production - please stay tuned for growth
We have been experiencing very long lines beginning well before we open and daily sellouts anywhere from 11:30 to 2 pm. Please check our Instagram or call the store for daily updates on inventory. Max 3 per item and 10 items per order. Please see FAQ SECTION for more deets
To our lovely passionate line goers! Please be respectful of our neighbors! Keep in single file, voices down, no littering or poor parking!
Our pastries are a three day long process, from mixing and resting the dough on day 1, to laminating with layers of butter, rolling, cutting, shaping and filling each croissant on day 2, to proofing, egg washing, baking, glazing and putting all finishing touches on day 3, not to mention all the prep that goes into the creams, pestos, garnishes, curds, etc of our constantly changing menu. It's truly a labor of love, and what makes our pastries special is so much attention to detail during each step of this laborious process. We try to serve our pastries as fresh out of the oven as possible for the most magic, and we avoid preservatives or high sugar recipes, gelatin or other tricks to increase shelf life, which is why you love them so much! These pastries are not meant to be mass produced, and our whole team is pushing to the max, working around the clock to be able to serve as many of you as we can!
We release preorders on Hotplate for pastry boxes every Tuesday between 9 am and 12 pm for the following weekend (with some exceptions during particularly busy weeks).
We advise signing up for text alerts on Hotplate to be notified when new preorders drop as they do sellout quickly. PLEASE NOTE there are at least 5K people on the notification list, so there are a lot of people running to the site right when they get that text fighting for a limited number of boxes. If you are unable to checkout, it is not a glitch - unfortunately that does mean that all of the boxes are in other customer's carts who are in the process of checking out. We are working on our ability to offer Preorder Only Wednesdays more frequently, which allows us to offer more boxes each week and hopefully makes it easier to snag one.
If you preorder, you are more than welcome to skip the line and come straight up to the counter for the handoff. You are more than welcome to order coffee or merchandise at pickup. If you want to add any pastries to your order we do ask that you wait in line.
Because we have a limited production and people come from near and far to wait in line, we do limit orders to 10 items total, with a maximum of 3 per item in order to serve as many of you as we can! While we know there are ways to cheat this system, it makes us sad and we really ask you to respect this policy for those behind you in line. We think our pastries are best savored between small intimate groups of loved ones, instead of lost in the hustle and bustle of larger groups!
I want to start by reminding you guys that every day is different, and we do our best to keep Instagram stories updated when there is no line so you guys can run on over, and when we are close to selling out so you can abort mission!
These days, because our lines have been longer than usual, I would recommend coming by around 8 on a weekend, or a little later on Thursday or Friday, if you want to make sure you can get what you want! We know that this sounds crazy, unfortunately people have just been coming earlier and earlier, with the very first arriving around 7 am most days.
If you live close by, its always worth walking by around 11 am on a weekday when sometimes the line dies out and we might have a good selection left! We have been selling out around 12 pm -1 pm everyday for the past few months. So please do not plan to come after we open if you are making a far trip for it might be risky!!!
We do not have a separate line or register for coffee due to space and staffing concerns. We do close down our coffee machine shortly after sellout so the window to grab a coffee after sellout is small. We are a small team and even our baristas spend the afternoon rolling pastries with us for the next day! That being said, you are always welcome to come catch the tail end of the line (around 12 pm -1 pm) - we won't shut down coffee before we're through the line!
We are not accepting wholesale requests at the moment, focusing our efforts on producing enough for the demand at our shop! While we do see ourselves scaling up in the future, wholesale is not something we can foresee in the near future because of how fresh, delicate, and detailed our products are.
We are struggling to keep up with regular cake production but our expansion plans include making more room for cakes! For now, a limited number of cakes are available by preorder only, and are also posted on Tuesdays for the following weekend on hotplate.com/butterandcrumble. We are not accepting any custom requests or sizes. All inventory that we have is posted online, but feel free to sign up for notifications in case anyone cancels or we add more! We often add extras closer to the weekend if we can make them. Mini cakes are sometimes available in store when we can make them. While we are not making them regularly at the moment, that is part of our growth plans in the coming months.
We are taking a break from classes to focus on our bakery production, but are hoping its something we can return to in the future.
Interested in joining our gang of passionate and hardworking pastry lovers? Please check our hiring page to see if we have any positions available!!
We are located in a very residential nook in North Beach. Please DO NOT park anywhere you shouldn't be in respect of our neighbors! If you can't find parking in the near vicinity, there is a garage conveniently located down the stairs at the end of the street at Kearny and Francisco and a few lots on the Embarcadero, as well as street parking along Bay street.
Follow @butter.and.crumble on IG for updates & occasional closures. For quick answers, don't forget to check out our FAQ section.