NEW RETAIL BAKERY GRAND REOPENING OCT 25
Butter & Crumble began as a passion project during culinary school when I started baking cakes for friends and family from my tiny apartment kitchen. I starting making so many cakes I was going broke purchasing ingredients so I started charging just to cover the cost. As I continued to develop my style of balanced, textured, and playful cakes word began to spread. When the pandemic hit, I got the opportunity to use empty restaurant space for my cakes just to keep myself busy. Before I knew it, I was quitting my job and going all in on buttercream.
Over the course of the next few years I popped around a few commercial kitchens inside bars and restaurants. Shared spaces provided the perfect way to expand to meet the growing demand organically and thoughtfully, while providing struggling pandemic businesses with an extra revenue stream. I fought past red tape and helped change the law to support what I was doing, I hired assistants, got into grocery stores, designed websites, purchased big mixers and freezers and built my business backwards all while elbow deep in butter.
After almost three years in the ring, I decided to turn off my ovens for a bit to chase my dream of mastering laminated pastry. I spent two months in pastry school in Paris, followed by a viennoiserie internship at a bakery called Boulangerie Baptist, all while traveling to every corner of the city to try all of the pastries I possibly could get my hands on - for research, of course. The lamination games had begun and I loved every second of it.
I bought a laminator while boarding my flight home and was ready to hit the ground running. We built out a fully B&C dedicated bakery space in the back of a Marina popup bar, calling it our "Sweet Easy" - a hidden treat haven beloved by those in the know. My assistant, Nicki Volante quickly became a fellow lamination nerd and my right hand gal, and we started leveling up our pastry game together. Our lines just keep getting straighter and our pastries keep getting better, and I can't wait to see where they take us.
After 3 years of dishing out delicious treats from our Marina SweetEasy, grinding out the goods inside bars and empty restaurants, this girl-boss owned bakery is ready to take the leap and build out our first retail bakery space in North Beach. This buildout will allow us to grow our 2 woman team, trade our constantly sold out pastry popup for an everyday pastry counter, begin a coffee program, welcome walk-in cake orders, and run more croissant baking classes for our long waitlist of customers.
OPENING DATE: OCTOBER 25, 2023
FOLLOW @BUTTER.AND.CRUMBLE FOR UPDATES
217 Francisco Street, San Francisco, CA 94133
Wednesday – Sunday: 8 am to 2 pm
CLOSED UNTIL OCT 25: We are not accepting ANY cake preorders until opening day.
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